What it is

Google's Material Design is a visual language that synthesizes the classic principles of good design with the innovation and possibility of technology and science.
Material Design is, in essence, colorful, minimalistic and airy, with lots of wide open spaces with more breathing room for text. Ever since its introduction in 2014, Material Design was quickly adopted by several websites across the globe and is here to stay!

Why use it

Material Design allows for a unified experience across platforms and device sizes.
Elements used in material design do far more than please the eye.
They create hierarchy, meaning, and focus.
Deliberate color choices, edge-to-edge imagery and large-scale typography create a bold and graphic interface that immerse the user in the experience.